Organic News
Natural & Organic Products Europe Promises Best Ever Event
Europe’s leading natural product trade event, Natural & Organic Products Europe 2010, will be held over 11-12 April at Olympia, London. This year’s event promises the biggest and best line up of exhibitors ever.
Notable new additions to the exhibitor list for 2010 are Ella’s Kitchen (Brands) Ltd, Shinzo, Make Us A Brew, Maharani Rice, Southern Alps, Dreamfields, Pulsin Ltd, Easiyo Products Ltd, Chia, Gourmat Raw, and Hale & Hearty, who will all be appearing within the natural and organic food sections of the show for the first time. Industry stalwarts joining them, include the following wholesalers and distributors: Community Foods Ltd, Suma Wholefoods, The Health Store, Infinity Foods Wholesale, Doves Farm Foods, Queenswood Natural Foods, and Clearspring Ltd.
The launch of the West Country Organic Pavilion reflects the growing consumer demand for healthier, more sustainably-produced regional food; and, as the first fully regional pavilion in the show’s 14 year history, it is expected to prove a popular visitor draw.
The Organic Trade Board (The OTB) will be making their debut at the show. Taking a stand for the first year since it formed as the voice of the organic industry in July 2007. Organic food is also wellrepresented within the popular Soil Association Marketplace, which features a diverse mix of artisan food makers, farmers and enterprising start-ups offering quality local products.
In total, over 500 companies are expected to take part in Natural & Organic Products Europe 2010, the UK’s only dedicated trade event for natural and organic products. The show annually attracts trade buyers from across the world in their thousands, and over 8,000 attendees walked the aisles of Olympia last year alone.
The international presence at the show remains as strong as ever for 2010, with pavilions from France, Italy, and Cyprus all offering visitors a chance to taste numerous organic specialties. The Organic Kitchen has leading chefs, including Gillian McKeith and vegetarian guru Rose Elliot, demonstrating their own unique approaches to promoting and serving organic cuisine.
Other show highlights include The Natural Beauty & Spa Pavilion and Theatre, which has grown to encompass over 100 exhibitors, the New Product Showcase โ launch pad of many of today’s most successful products, plus the new Visual Merchandising Challenge, sponsored by Viridian Nutrition.
Natural & Organic Products Europe is free to attend for preregistered trade visitors.
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